Learn to Fly by the Seat of Your Pants

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How Not to Be a Sleazy Salesperson
By Chris Waugh

There is such a stigma about salespeople. It seems that they are gushing, insincere, and shallow people who remember you until you walk out the door. Then, they are gushing, insincere and shallow to the next person who walks in. Sleazy!

No wonder employees don’t flock to jobs that require selling. No wonder customers avoid the ones who do.

But, without sales we are without business! We need to sell our goods and services. We need to find out what our customer needs and make sure we have the knowledge and expertise in the necessary areas to fulfill those needs.

Can we do this without gushing, being insincere or shallow? Of course we can. With good people developing the right skills, it is easy.

We can be professional and knowledgeable about our goods or services. We can sincerely desire to match the needs of the customer with the right choice. We can consider each individual customer a friend after they leave.

You already have good people. Do they have good selling skills? Are they comfortable and flexible with those skills? Can they adapt their selling style to the personality of the customer?

Your customers expect this from a good resource. They want professionalism, knowledge, sincere concern and maybe even long-term friendship. Give it to them.

Chris Waugh owns reNvision, Inc., and works with business professionals who want to learn to succeed on the fly. The author of several books, including 'Flying by the Seat of Your Pants,' she blends years of business management experience with her hang glider's perspective on change. Visit www.reNvision.com to find out more.

Rights to reprint and reproduce the above article are granted as long as the reprint includes the full last paragraph and tagline complete with website information. We would appreciate an electronic copy or tear sheet.


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Chris Waugh is a professional member of the National Speakers Association Chris Waugh is a member of the International Association of Facilitators reNvision, Inc.
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Email: chriswaugh@reNvision.com
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